Duolingo Classroom Quest

Summary

I was brought in to help the Duolingo for Schools team design an 8-week contest to kick off the 2022 school year. The hypothesis was that the contest would be a lively and fun way to drive participation and increase adoption in the classroom.

I designed the primary experience of the dashboard, along with a handful of user flows and marketing pages.

Team

Conor Walsh: Product Manager
Tracee Miller: Marketing Manager
Michael Ye: Engineering lead
Me: Product Designer

Exploration

I tried to utilize existing components where possible, but also produced variations as needed when components didn’t quite fit our needs.

User flows and states

There were a few places where we needed to think through the user journey, such as how a teacher would access the contest

Refinement

Final states for the dashboard weekly XP tracker

Marketing and sign up experience

Measuring Impact

The contest was a great success, with an estimated 235,000 students participating.