Jenna Van Hout - Freelance Designer
Jenna Van Hout is an independent designer & artist in the Bay Area
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Book Review: Identity Designed

I was excited to receive my pre-ordered copy of Identity Designed: The Definitive Guide to Visual Branding, by David Airey. I’m a big fan of his books, which tend to be an excellent combination of design theory and a thorough look at process and practice.

In this tome, he get the scoop from sixteen different design studios around the world and digs into a project from each of them—uncovering awesome insights along the way about how they work: not just their strategy and approaches to the actual design work, which is inspiring and exciting for a design nerd like me to read about—but also to business details such as pricing, setting terms, and gathering consensus.

It’s invaluable to gain this kind of no-nonsense insight from top firms, all wrapped up in a beautifully designed book of case studies intended exactly for the audience of me.

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