How subcultures die

I just read an article that was shared around an art community that I'm involved in and found it particularly thought-provoking. It's a sociology rant on why subcultures fail entitled Geeks, MOPs, and sociopaths in subculture evolution. It got me thinking about the various subcultures that I am a part of, or have participated in and what it means to be part of such ephemeral cultures.

Its a good social analysis behind the feeling of emerging onto something new and fresh, feeling it peak in awesomeness, and then the sad erosion as it moves mainstream, gets dumbed down and sliced up by capitalists to be consumed by the sheeple. 

It's a somewhat depressing and nihilistic read, but feels pretty spot on when applied to Burning Man, especially in contrast to some of the more closed art communities that I mingle in.